CSIT - 155 FA 20 - G. Burke Homework Part A - Aesthetics

The first two websites that I am reviewing are the Gates & Fences and then Toyota's website.

Part I.

Gates & Fences

This website has a lot going on here and it seems like they have crammed as much information as possible on their web page. I found  it very difficult to follow.

Concept:  I felt that there is way too much information on their web page and made it difficult to read. They should have put a few less pictures on their website and this would have made it much easier to read. I ma not sure a customer would take the time to read about all their information to determine the type of gate that they were shopping for.

Contrast: The color scheme is very difficult to read. The top of their web site is in Bold Black Letters with a green background which is ok but this does not compliment the borders which are in white lettering with a red background. I found it very annoying and difficult to read.  The difficulty of deciphering all the information is a major problem.

Repetition: I am not sure what their logo is. The page is unclear due to the small type and all of the pictures of the various gates they have listed.

Alignment:  This is probably the worst part of their web page. The borders have way too much information and although it lists everything they can produce and the various options, and controls, I think most customers would find this overwhelming and click to find an easier page to read. 5 found the page layout with the margins difficult to read and their too many headings so this is another problem area.

Proximity: The type is way to small and too close together. Their message gets lost due to the abundance of information that they are cramming on the web page. The final problem is size of the font and the volume of script. Just too much information.

Hierarchy: Gates and Fences does not present a clear message on what they are promoting. They profile entry gates but this idea gets lost in the minutia. 

Typography: Small print makes it difficult to read.

Ease of Use: The web page is has too much data and the reader ahs not idea where to start looking for their gate they want to buy. Does not seem to follow any logical sequence.

Navigation: Not sure where the starting point to this would be. I found it cluttered and too much work to read. As a customer I would pass on this web page.

Content: Gates and Fences has put as much content as possible on this page. As mentioned, its too much information. It looks like they dumped their entire catalog page and this would turn off most consumers.

I would give this web page a C - and tell them to hire a professional to clean up their page and focus on their message.

Toyota's web page

The message is much easier to understand and there is flow to what Toyota is trying to convey.

Concept: Looks well thought out and has categories that are easy to understand and navigate. Not sure if you need all the features they are promoting. That may be to much information. They have a featured vehicle portion that may be unnecessary. But overall much cleaner web page.

Contrast: I like the white back ground with picture of the vehicles and content organized. Looks appealing.

Repetition: The Toyota logo is prominently displayed and the web page divides up the various sub headings in a logical concept. 

Alignment: This was easy to follow. If anything they may have too many sub headings that could cause the reader to lose interest. Most buyers access their website looking for a new car. But the website is easy to look at.

Proximity: Their may be too many groupings for all their various categories. Although, easy to read and navigate as a car buyer I may lose interest in their Community Feature. I personally do not care about how their handling the Covid Crisis. So I would eliminate this.

Hierarchy:  This is eye catching and the most important feature for the Toyota site. The View Offers is the category that attracts car buyers.

Typography: The print is easy to understand and organized.

Ease of Use: Easy to read and follows a logical sequence. Although, some of the other content like how Toyota is dealing with Covid may be unnecessary.

Navigation:Toyota's web site was easy to navigate and very clear and concise.

Content: The Toyota web page is the appropriate in length. The picture of their cars that they are marketing convey the message that they make a quality product and are very big on the latest technology. 

Overall Toyota is at least a B maybe higher based on ease of use.

Part II.

Penny Juice

This website was easy to read. The color contrast using the yellow background helped with the contrast and highlighted the various flavors that the company is trying to market.

The concept was simple by incorporating a Penny for their logo this was easy to navigate and relate to. I thought the repetition with the penny was good and the name is catchy.

Both the alignment and content were laid out in a nice, simple design. Easy to follow and the message is that their juice is designated for childcare centers. 

The design was basic yet professional. Very straightforward approach.

I feel the web site design with the picture of various fruits floating in water would capture the attention of a childcare or preschool for ordering their products. Not too complicated and yet they used colors that are warm and inviting. 

Very simplistic design but you understand their message.

Apple

You would expect Apple to shine and they do not disappoint.

Very clean looking web page with excellent color content to highlight their brand.

The I PAD Pro is highlighted with contrasting colors and this demonstrates the importance of using contrasting colors with excellent pictures.

Apple has contrasted the various images with simplistic yet artistic colors and make it both easy to read and scroll the sub categories. The various categories are in white and this works well with the black at the top of their web page.

Apple does not have a lot of clutter. The products are clean and the black and blue background color contrast works.

Easy to read and easy to operate. Ease of use is made easier by the sub headings at the top of the web page. So the viewer has it all laid out for them to choose which category of products they are searching for.

Very professionally done with a clear image on what they are trying to promote. They apples products are distinctive for their designs and the web page is a reflection of their artistic talents.

The Apple brand is portrayed as slick, modern looking and functional and I like the way they also use the contrasting black and  white hierarchy.

Overall this is the best web site I have seen so far. Very classy and well done.