Part A
I am a car guy. Enjoy looking at all the new models. Currently, I am in the market for a new car and have been looking at cars online and specifically was looking at new SUV's. I liked the Toyota Brand ads that are on Facebook. The photos' show multiple photo's of various cars and videos of cars. I think these types of ads are effective in generating some enthusiasm for the models and brands. For someone in the market for a new car they draw you in and are both visually appealing and as mentioned the imagery of a new car is enticing.
The most effective car ads that encourage you to buy are the testimonials from everyday owners that endorse a particular model. It encourages brand loyalty when you read how happy an owner is with their car. I do read and take in consideration another car owners experience. I think a positive review is persuasive. For me, this is part of the process of purchasing. Getting feedback from owners.
I also like ads that Toyota has on Facebook showing their cars out on the highways. They are well done and relatable.
The ads that I find that are annoying are basically the same ones that I clicked on to see what they have to offer.
Both Omaha Steaks and Harry & David come to mind. I have ordered off both websites before for gifts but once the user looks at their ads they never stop coming. They relentless and bombard you with daily specials that I neither want or care about. I think they both go overboard with their tenacity and if fact probably turn off potential customers. Enough is enough.
Traditionally, I would look at ads in magazines or newspapers. I can remember I even bought my first life insurance policy based on an ad in the San Diego Union. But those days are gone and everything is geared to social media.
Historically, traditional marketing, i.e. radio, tv, newsprint, magazines, is expensive and you need to commit to a long term plan and deal with budgets and costs.
I think Social Media is much more affordable. Basically, you need to spend your marketing dollars in a more strategic manner. For example. we use to send out tons of catalog at Durable to potential clients. This is expensive and also very difficult to measure a return. We never really were able to ascertain if this type of approach actually resulted in sales revenue.
Today, we can plan a strategic ad through a social media website and get instant feedback on whether we are generating any interest. The costs are cheaper and the results are much easier to define.
Reporting and analytics are easier to ascertain on Social Media websites like Facebook. Statistics can be updated in real time, with hard information. From there we can decide which ads to use or take down.
In conclusion, its much easier to market your products through Social Media and I can now target a specific market segment and avoid the uncertainty with our traditional, mass catalog mailer.
Part B - Advertising
I have three ads all downloaded and posted both on my Instagram account and my blog. The objective to alert our customers about new products.
The first ad is our new hi - temp oven rack wheel. This wheel is for the baking industry. Anyone that is involved in industrial baking i.e. bread, bagels, churros. etc. has to use racks that slide in an out of ovens. The ovens are industrial size and each rack holds up to 400 lbs. This first ad is targeted to that specific application. My target customer would include both Costco and Sam's Club. The call to action would be my email for the contact. I did consider adding a price but decided against that.
My second ad for our non marking bumpers. The bumpers are used on carts for both the protection of the cart and the particular application - office, restaurant, or the hospitality industry. The corner bumpers are especially useful and can be mounted on each corner of a cart for protection.
My ad details outlines the product offering with contact information.
The final ad is our new Conductive Wheels. These are used in the electronic manufacturing industry.
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