I plan to use and implement several of the social media sites that we learned about in class.
As discussed in the text, Facebook is the number one social network in the world and up until the time I signed up to become a member my employer, Durable Casters had never signed up or taken an active role in developing our brand through this site.
I now understand this is not just website for looking up and connecting with old friend but rather a marketing avenue to connect with others as friends and improve our company through the use of likes, connecting profiles, joining groups, and most importantly for our business using the Facebook, " pages ", to build our brand and engage both potential customers and existing customers.
Facebook can offer Durable a tremendous opportunity to spread our footprint and engage in enough content to promote likes that in return help us improve our name in the industry.
Currently, very few of my competitors use Facebook and they have not yet learned the advantages of using this platform as a marketing device. I am hoping they stay ignorant and ignore it. Because I plan to focus on this aspect of our business.
As discussed in earlier blog posts, our business model has changed due to the Covid crisis and customers and potential clients are using the internet to find casters for their applications. Which means we have to change and adapt.
Instagram is my favorite social media site that we discussed this fall term. This is a free photo sharing site and the ability to share images is the best thing that I have found. I think our casters translate well through images and videos and I plan on using this to promote our capabilities. The text mentions that Instagram works best when you have something beautiful to share. I like the idea of promoting new casters, wheels, accessories, that my customers can see. Additionally, by using generic hashtags I think Durable can come up with categories that a customer can search and find using this site.
Instagram provides our caster company the following benefits:
More businesses are joining so this is a growing sector. Its easy to target my audience ( buyers and engineers ). Customers like the visual aspect. We can engage with customers and identify where they spend there time. Finally, its great for building our brand and building up user content.
Before taking this class I though this platform was strictly for finding a new job. But I have learned there is much more that I can do with this site to improve our business.
Lead Generation: Though networking and keeping the company page up to date Durable USA can brand itself as an expert and help potential customers identify which caster or wheel to use.
Increased Exposure - With a company page that is constantly updated this is a great way to gain attention for your business.
Credibility - One can show off a new product and through the " Recommendations Page " I can receive more referrals based on positive comments by past customers.
Accomplishments - I can build up future clients and show off a bit by touting our products that others have purchased. This is almost, like a testimonial that helps customers select our company and products rather then the competition.
We plan on hiring a full time digital marketer to help develop our social media strategy. This will become a monthly business strategy whereby we promote either a new product or a success story each week or maybe quarterly.
Calendar 1st Quarter for Social Media Marketing Plan - Durable Casters
2021
January - Begin posting weekly pictures of our spring catalog on Instagram.
February - Introduce Durable Casters in Facebook.
March - Produce new company video of our new Canadian Factory located in Ontario. This will be posted in both Facebook, Instagram, and LinkedIn.
April - Introduce new short promotional video on our Guatemala Factory/Distribution Center located in Mexico. This will be posted on Facebook, Instagram, and LinkedIn.
May - Create a new, branded, success story on both all three websites with a brief synopsis on how we solved a problem for our customers.
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